{"created":"2023-05-15T14:43:00.537036+00:00","id":1758,"links":{},"metadata":{"_buckets":{"deposit":"e7d9ea0d-b038-49b5-b00e-6589bd4fd0ee"},"_deposit":{"created_by":20,"id":"1758","owners":[20],"pid":{"revision_id":0,"type":"depid","value":"1758"},"status":"published"},"_oai":{"id":"oai:konan-u.repo.nii.ac.jp:00001758","sets":["10:197:241:250"]},"author_link":["3211"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2016-03-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"3・4","bibliographicPageEnd":"57","bibliographicPageStart":"31","bibliographicVolumeNumber":"56","bibliographic_titles":[{"bibliographic_title":"甲南経済学論集 "},{"bibliographic_title":"Konan economic papers ","bibliographic_titleLang":"en"}]}]},"item_10002_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf ","subitem_description_type":"Other"}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本稿では, 広告が種々の市場競争, 具体的にはメディア間競争や企業間競争, 消費者獲得競争, 投資家行動と株式市場に与える影響に関する最近の研究動向について概観し, 異なる分野で進展してきた研究が, メディアを媒介とした企業・消費者・株式市場間の繋がりが強く意識されるよう変遷してきている状況について確認する。さらに日本市場でのテレビ広告に対する企業意識と最近の広告出稿動向等についてデータに基づき検討することで, 現在取り組んでいる実証研究の位置付けを明確化する。","subitem_description_type":"Abstract"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.14990/00001743","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"甲南大学経済学会 "}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00084529 ","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"04524187  ","subitem_source_identifier_type":"ISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"春日, 教測 "},{"creatorName":"カスガ, ノリヒロ","creatorNameLang":"ja-Kana"},{"creatorName":"KASUGA, Norihiro","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"3211","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"50363461","nameIdentifierScheme":"e-Rad","nameIdentifierURI":"https://kaken.nii.ac.jp/ja/search/?qm=50363461"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-05-23"}],"displaytype":"detail","filename":"K01652.pdf","filesize":[{"value":"454.4 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"K01652","url":"https://konan-u.repo.nii.ac.jp/record/1758/files/K01652.pdf"},"version_id":"8d2e9649-2493-43d7-9c91-2a0df078c07f"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"情報財","subitem_subject_scheme":"Other"},{"subitem_subject":"テレビ広告","subitem_subject_scheme":"Other"},{"subitem_subject":"外部性","subitem_subject_scheme":"Other"},{"subitem_subject":"投資家","subitem_subject_scheme":"Other"},{"subitem_subject":"株式市場","subitem_subject_scheme":"Other"},{"subitem_subject":"G14","subitem_subject_scheme":"Other"},{"subitem_subject":"M37","subitem_subject_scheme":"Other"},{"subitem_subject":"L82","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"広告と市場競争への影響","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"広告と市場競争への影響"},{"subitem_title":"Advertisement and its Impact on Market Competition","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"20","path":["250"],"pubdate":{"attribute_name":"公開日","attribute_value":"2016-05-23"},"publish_date":"2016-05-23","publish_status":"0","recid":"1758","relation_version_is_last":true,"title":["広告と市場競争への影響"],"weko_creator_id":"20","weko_shared_id":20},"updated":"2023-05-15T16:39:01.241088+00:00"}